Lessons Learned from Going "Profitable" in Under an Hour

Author here, I really like what you're doing for Newtown. Best of luck to you with that!

As far as the press goes, you're definitely correct about other reporters reaching out. My main point there is that we found more success by personally contacting people (press included) about what we were doing, rather than sitting around, waiting, and hoping for them to come to us. We badgered newspaper reporters and called local TV stations to make sure that we were being talked about and that people knew how to get involved with our relief effort.

Once we addressed the initial concerns, people were much more willing to donate to us and we raised around $1500 in the first three weeks. After that, it was just a matter of packaging and shipping out the t-shirts.

A local store offered to print the designs in full color on high quality cotton shirts at an exceptionally low price. We contacted many providers to try and find the lowest possible price and we were fortunate enough to gain their support.

If you're interested in details, it was Campus Customs in New Haven, CT. http://www.campuscustoms.com/