The gimmicky episodes were highly entertaining to my decidedly non-Trekkie wife. She loved the Star Trek Muppet episode ("Star Trek in Spaaaaaace") and the soap-opera episode.
As for taking the show seriously, I don't take any of it seriously. It's a telenovela, or maybe we should say Stellanovela. Most episodes build a fairly cohesive story, then break loose, and those old scientists have fun with the Star Trek universe. It's not like they're acting in a Chekhov play.