Is a man a father or a son? It's a false dilemma, it can be both.
Is a training step pretraining or finetuning? It's the same mathematical operation, with the only difference the intention or reason of applying the training step.
They say in the paper what it's about: mostly just scientific curiousity but such approaches might be useful for making DNNs more energy efficient via neuromorphic hardware in future.
For continual learning at the weight level there's the business model issue. The labs are already deep in the red, the last thing they want is to give up shared weights. The I/O and storage costs of that would make it infeasible. Already KV caches are a sort of dynamic 'fast weights' and those are expensive!
Nothing but economics.
Inference requires dramatically more memory, meaning it gets radically more expensive, if you are doing backprop alongside. This is why it is not done, despite the obvious advantages. If this doesn't require storing as much data for updates, it might make such systems more feasible.