Oh my friend, it can. We have ours running and using unique skills it learns from online. You allow it to update skills and see what works - from there it just keeps building better and better skill sets.
But also, there is the enablement of new fields of original and creative endeavor: I think we can already see this in some of the brilliant and useful apps being made, often by solo 'teams'.
I don't want to play down the harmful effects AI, but the flip side is that the opportunities for original ideas are many and varied.
Paul Graham wrote about taste being the moat https://paulgraham.com/taste.html