I've heard of or directly witnessed enough situations where somebody with influence, but maybe not much actual technical experience, pushes for the use of a NoSQL database of some sort. Yes, the project is implemented and often does end up in production for at least some amount of time. But it doesn't survive long. Problems arise, and the system is either discarded, or moved to a more traditional relational database system. That's why I'm curious about that list, and how many of the entires are still valid, as we approach the beginning of 2013.
And there's s growing list of stories at 10gen.com/presentations
Some good ones to point out: Analytica: http://www.10gen.com/presentations/mongosv-2012/exploring-pu...
Apollo Group (The University of Phoenix) http://www.10gen.com/presentations/mongosv-2012/how-we-evalu...
AOL : http://www.10gen.com/presentations/managing-large-scale-data...
Github: http://www.10gen.com/presentations/mongosv-2012/mongodb-anal...
Banjo: http://www.10gen.com/presentations/real-time-location-based-...
Telefonica: http://www.10gen.com/presentations/mongodb-uk-2012/MongoDB-o...
MapMyFitness: http://www.10gen.com/presentations/mongodb-seattle-2012-mong...
Sailthru: http://www.10gen.com/presentations/mongodb-seattle-2012-sail...
Stripe: http://www.10gen.com/presentations/high-availability-mongodb...
eBay: http://www.10gen.com/presentations/mongodb-ebay
These are all large deployments. It's a mix of small startups, startups that grew up and large engineering companies (like eBay and Apollo group).