By comparison, Hoka is positioned as a runners shoe. They have a variety of models based on the type of running you need (daily, long run, race), provide road/trail variants (their Speedgoat is amazing trail shoe), have large toe boxes to give your forefoot/toes the space needed to spread out on impact, also room to grow from swelling.
I'm sure Nike don't want to walk back from their fashionista offerings, but there are lessons in here for sure - maybe they need sub-branding like Nike Road, Nike Trail, Nike Casual or Nike Performance and Nike Casual.