> About a third of all non-big-box/amazon online shopping runs through Woocommerce installations. Much more than Shopify, which is the next biggest.

Source? This source [0] puts Shopify 10x ahead of WooCommerce on GMV. They're close on number of installations. That roughly matches my experience working in this space in 2022, though it's definitely possible our customers weren't representative of the market as a whole.

[0] https://www.sanjaydey.com/shopify-vs-woocommerce-why-brands-...