But your video doesn't show that? It's just shows high level aggregations. It doesn't say "homer simpson living at 123 evergreen terrace, springfield" is 47 years old, votes republican, earns $50.1k, and rates 3/5 on agreeableness.
"We could see where these people are on the map. if we wanted to drill down further, we could resolve the data to an individual level where we have close to 4000-5000 data points on every adult in the United States"