See this video for how Alexander Nix (former CEO) presented the data he had on every adult in the united states https://youtu.be/APZUrj8SN0M?t=297 (start at 4:55 min)
"We could see where these people are on the map. if we wanted to drill down further, we could resolve the data to an individual level where we have close to 4000-5000 data points on every adult in the United States"