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I'm not sure what the solution is, but it's not going to be market based if you look at any recent trends. Interest in privacy is unfortunately a niche concern outside of places like HN.
Anyone who has tried to market a privacy oriented product knows what I am talking about.
I imagine its friction and not indicative of interest itself.
Then, beyond that, it was rogue employees who were looking at that, and they were caught. I don’t know if they were fired, maybe you do.