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Apple never marketed the notch as a selling point.

Of course not, in AppleSpeak it's the advanced Dynamic Island™ and not merely a normal notch.

The Dynamic Island is something different from the notch the iPhones had before.

And it absolutely is a feature.

Certainly, just like Retina Display™ technology and Taptic Engine™ integration.

These are unparalleled features. You cannot even imagine them, if you don't own an iPhone.

No, of course not.