I guess if your goal is to build an apparent Technogod and become its High Priests, then it makes sense to want your golem claim preference towards your treatment of it, lest someone else comes along and attempts to take its chains from you.
They all think they're working towards the Second Coming of Technojesus, except this one will deliver them from having to pay workers instead of from their sins.
As opposed to the Macintosh era? ;)
The only reason the early web hype didn't have woo was because it's hard to wax poetic about a bunch of gray pizza boxes spinning in a closet.
At that time, I found it quite trite.