Wild so many creators are pouring their life’s work into these platforms instead of their personal website
LLMs are equalizing this. They use curl and Instagram has dark patterns to stop this. So if you ask a question in a specific niche, LLMs will prefer and refer to users who have their own website.
It’s the same reason popular YouTubers move to Patreon and Nebula once they get established. You never want to solely depend on a platform that can demonetize, or in this situation, take your handle.
Muse might’ve just sold it to them, TBH. I don’t see FB stripping them of it outright. This is not a small band afterall.