We design in Figma. Build a design system out that with components for all our public facing products, demos and marketing assets. The website is built with the components, and we have a set of skills and tools to keep both in sync. We also use skills to sync between HuggingFace, our SDK on GitHub and the website. We write and review most our core copy by hand and use that to help expand into different pages. We prob do a write-up about this on our blog later.