For me I actually like seeing trailers before the movies. Personally I feel like the trailers are part of the experience and I can’t help but feel some disappointment when a movie starts with no trailers in front of it.
Trailers have been a big part of the movie-going experience as long as I've gone to theatres. Coca-cola, Ford and Government of Canada ads? Not so much.
Exactly this... when I was a kid it was all movie trailers, now they play the same fucking ads I get on youtube.
It's not the trailers most people are mad about, but ads for products that they stick before the trailers even.