> We often chat where the business might be heading in future. An uncomfortable scenario is what if a frontier tech company decides to offer our customers the same products that we do.

I feel this is exactly what will happen as they cause all sites to go closed source to protect their intellectual property and the AI companies offer only biased information. They are replace the business on internet model by bankrupting everyone with their own tools. This is predatory pricing under most antitrust laws (imho, not a lawyer) and it is very easy to do when you dont need to pay for the raw material.