Same as our OpenAI friends, who founded a non-profit because one company (Google) holding AGI would be dangerous for humanity. Turns out it's only dangerous when it's somebody else's company. When it's yours, it changes things slightly.

Eh. You’d have to clarify that. Google get started because other search engines at the time sucked. I had a soft spot for Ask Jeeves, but it was clear Google was better.

Advertising is the monetizing strategy from early on. AdWords came to be in 2000. Nothing fuzzy about that.