The way is to factor externalities in the final price, reward sustainable behaviour and set better standards. And that's what's going on: https://arstechnica.com/tech-policy/2025/12/how-europes-new-...
The same applies to labour conditions and quality standards. And don't bring up arguments like "it can't work" or "that hurt competitiveness": all workers around the world want the exact same thing, a livable planet for their children. The only ones to object are the global elite who one ends up defending when they make the current status quo sound inevitable.