What's made this situation worse is that it seems that worry over plasticizers and health etc. has lead to a reduction in the amount being used in cables. I have some power extenstion cables whose jackets have gone so hard that I can no longer coil them effectively — even though I take care the coiled cable still ends up a tangled mess.
Even if silicone jacketing is more expensive it's so good I'd pay extra. Trouble is it's not normally available on products found at the local hardware shop.