2. Isar Aerospace is the first fully private European company (a startup) to do this. Arianespace and the Ariane rockets have heavy state/ESA involvement.
3. It is the first launch to orbit from geographically European soil. French Guiana is politically part of France, but geographically obviously part of South America.
4. Why would everyone have to launch from the same place, in your esteemed opinion? Why are some US payloads launched from California, some from Florida, and soon some from Texas and Louisiana?
5. Are all launch locations equally suitable for all orbits? Are all orbits equally suitable for all missions?
6. Norway is a lot closer to the rest of Europe than French Guiana is.
7. Why was SpaceX newsworthy, particularly on a startup-centric site, when NASA already exists?