> There's also a fair bit of arrogance from LG: "We own the glass..."

The execs shown in those clips used some pretty revealing language. I also had to do a double-take when they described a customer's (compromised) house as an "LG household," where they "know who's in [it], we know which devices are there... we know how to extend that reach into mobile" and tell advertisers they can "own the living room."

The sense of entitlement is so over-the-top that it's difficult to distinguish from satire.