There's also a fair bit of arrogance from LG: "We own the glass..." leading to this great piece of marketing:
"within an LG TV household we can help extend the ad campaign footprint to the other devices in the household" (at ~14:11)
Advertising is a mind virus. These people are fucking gross. And this seems to be what all technology companies are turning into. Advertising is the Paperclip Maximiser of the real world.
I recently divided much of my home network into VLANs (with "Entertainment" devices separated for this very reason), and this makes me happy to have done so, but now makes me want to do the same to my in-laws network, since they have an LG TV and I regularly connect various of my devices through their network...
Tangential point: I recall on a previous article someone commenting on their surprise at how good Gamers Nexus investigative reporting was. This seems to be another example. You go Gamers Nexus. Might have to buy a supporter pack.