I personally agree with the marketing aspect, but I do imagine a scenario where capitalists ignore safety in favor of advancing technology. It should be discussed, but “end of humanity” really sounds like a build up to “only Sam Altman/Elon Musk can save us” type of play.
In my opinion, LLMs are difficult to directly capitalize on as closed weight models are caught up to by open coalitions that seem to wield the power more responsibly (I am under no impression that China wants to save the world, but their politics benefit the group as a whole.