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I don't know what they had before but their identity seemed to be IBM's overnight (thinkpads and all).

They used the Think(Pad|Centre) brand and expanded it to other things (like IdeaPad).

They basically bought IBM's good reputation name and style and used it for both IBM-alikes and budget machines.

Some of it was good machines, some of it was crap.

They actually bought entire ThinkPad R&D as well, and have been subcontracted manufacturer for some time before that.

So Thinkpads are still designed in ex-IBM Lenovo Japan