Hacker News Reader

You can buy example.it.com on many registrars. Someone bought it.com and operates it like a TLD.

Interesting. I do wonder how many people outside scammers and squatters buy them. I'd rather have an .xyz or .biz address personally.

When someone defames at SEO-optimized large-company.it.com, then Large Company gets interested.

Or, more succinctly, when money gets involved.