Shows the weirdness of online journalism. News outlets were briefed about an upcoming event and pre-wrote and scheduled articles. When the time came they were all triggered. Except...the event didn't actually happen.
[0]: https://en.wikipedia.org/wiki/The_Machine_Stops
[1]: https://archive.org/details/themachinestops_1411_librivox
[2]: https://manybooks.net/titles/forstereother07machine_stops.ht...
Hype and views die off very quickly, hence advertising money has disappeared by the next day most of the time.