We know that in our own universe, the (positive) mass energy of matter and its (negative) gravitational energy net out to zero. But that means the amount of energy required to build a universe like ours is essentially… well, none. (See Laurence Krauss’s book, A Universe from Nothing; or Stephen Hawking and James Hartle’s 1983 paper, The Wave Function of the Universe, and Hawking’s later book with Leonard Mlodinow, The Grand Design, etc.)
Child universes are therefore effectively free to produce. Thus, over time, evolution will favor making more (and smaller) black holes from the same amount of matter. Yes, the black holes will get smaller – but the universes they give birth to, through Big Bangs, will still be full sized.
And universes aren’t constrained by a shared environment with limited resources – newborn universes aren’t all competing in a valley with a limited amount of grass. Indeed, each new universe is entirely self-contained and self-sufficient, being both organism and environment – it supplies its own energy for its own development, efficiently and frugally, through stellar fusion, gravitational collapse, et cetera.
This means evolution should ultimately favour runaway black hole production. (And that checks out: in the most recent estimate, in 2022, by a team from the International School of Advanced Studies in Trieste, our universe was estimated to have already generated up to a trillion supermassive black holes – and 40 quintillion stellar-collapse black holes.)