Rides are 20-40% cheaper elsewhere, why would anyone pay extra for Uber?
Rides are 20-40% cheaper elsewhere, why would anyone pay extra for Uber?
If you actually live in developing regions:
1) your income is much lower, and you are quite price sensitive. The Uber price premium (20-40%) hits much harder.
2) the Uber alternatives are noticeably cheaper for the exact same trip.
Regarding your experience, if you were local, that inDrive driver likely would not have tried to extort $1000 MXN out of you. They saw you were a visitor and took advantage of you.
In Nigeria or Uganda there are few tourists, so Uber cannot rely on a stream of price-insensitive travelers to fill their cars. It makes total sense why they struggled in (and gave up on) the local market there.
My point being it probably feels like less of a luxury for us than for people in the US.
I'd say it's probably the most popular app too. I've never met people who used others.
And they even have a motorcycle ride option that is even cheaper.
And, although Uber Ghana was noticeably more professional when they started, they have relaxed their standards so much in recent years. They are still a tad better than the others, but many drives flit between them and other ride-share companies. A driver does not suddenly become better because they happen to be driving for Uber, although I concede they might u their game based on what is expected of them.
I've ridden on Uber, Lyft, Bolt, Grab, inDrive, Careem, Yandex Go, Gojek, DiDi, Kakao T; and in my experience, outside the US/Europe (plus a few others), Uber is mostly for tourists. The alternatives are cheaper.
> implying everywhere outside of USA and Europe is a developing region
I'm not doing so at all. Those are separate sentences.
The competitors inDrive, Bolt, or Yango almost always beat Uber on price.
You're misinforming here, giving bold statements based on not spending enough time in some of these countries, not knowing the local market well enough.
In the above cases where the difference is about 0, both Uber and the other app are generally the cheapest ones on the market. There tend to be other slightly more upmarket apps that cost more but get you a nicer car/service. Cabify, IM. Waymo is moving into this. Obviously I'm not super familiar with every single market but clearly neither are you, and I know the above ones.
Since the customer knows less about how much things should cost, they are more likely to be ripped off. People pay a 30% premium to ensure that they dont feel ripped off alone.
(I'm ex-Grab).