But they don't consider the anti-abortion label to be much more than a theoretical problem and bad marketing. They can't reasonably arc up at "anti-abortion". They think the dial should be turned towards the end of the spectrum where there are less abortions.

If the anti-nuclear crowd want a different label they can pick one. Part of the problem they have is I'm sure they'd love to rebrand as pro-safety but they know exactly how the conversation will go if they try that one.