> Keep in mind the typical user doesn't care enough to go install any ad blocker

I hate that you are right about this :-)

It really hit home for me today. My project manager was sharing her screen so we could see the free planning poker webapp our team uses. I had it open locally on my machine. She had ads, I did not.

She's not a programmer, but she _is_ technical. She's worked adjacent to programmers for many years, and she's very adapt at writing SQL to query our DB. But she didn't think to install an ad blocker.

I guess I really do live in a bubble where I think _most_ people run ad blockers.