"Ubisoft Exec Says Gamers Need to Get 'Comfortable' Not Owning Their Games"

Nothing makes more comfortable than not playing Ubisoft games.

Apparently so have other gamers considering that Ubisoft's stock price has fallen over 90% in the last five years.

Actually, the intent was to preserve the sense of pride and accomplishment by motivating players to play through their purchases instead of hoarding them indefinitely. You think you want a permanent game library, but you don't. Do you guys not have free time? It shouldn't be that hard to finish a game well within its service life anyways.