he knew he was facing an incompetent petty adversary. so instead of preserving his ego - he damaged his instead of damaging Apple itself. that's a martyr like sacrifice.
has Tim Cook put company profits over the customer - yes. but has Tim Cook preserved apple's value & position yes when it could have been severely damaged by trump, YES.
Hopefully in 2 years every company that 'bended the knee' will excise the leadership that thought it was a good idea. Shows a lack of good judgement and understanding of the social order.
Your integrity as a leader has value. Squandering it to slow down some tariffs is foolish.
I will be glad when the Tim Cook era is over for good.
Also, you might want to do a little research on the current board members.
To do so was the right thing, as it meant standing up for everyone; giving up on the rights of the unpopular means in the end, none of us have that protection. It's a hell of a stance for a public company to take though, and a time Apple can say they were on the right side of history. Will anyone say the same about Cook being so subservient this time?
Cook embarrassed himself and every Apple employee by doing what Volkswagen did with the Nazis. That is what Cook will be remembered for.