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Comment by sixQuarks | Hacker News Reader

I think what will end up happening eventually is that the price of using Facebook will be 1 message delivered to you each day from a targeted company.

Advertisers will bid against each other for that coveted message each day, and Facebook will figure out how to maximize bids. For example, even celebrities will be targeted, so companies may end up paying $10,000 per message for them, while a typical person may be $1-$5, or something like that.

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No advertiser is going to pay $5 or even $1 to send a message to anyone.

That really depends on the kind of product you're pushing. If each conversion for you is worth $100,000 and your chances of converting are 1/10,000 it would still be VERY worth it ;)

They already pay that much for interest-based targeted ads.

Target based ads are CPC, so its pay per click. Lets do some simple math, i send out 10,000 messages. 10% open the message, 10% click the link or whatever. Whats my cost per click assuming $1 per message.

Its actually better for the advertiser to pay for this service. Instead of building a email list for mailing/spamming they now get targeted customer/user with their attention ( as it would land in their inbox) even without the user approving it. Fancy that!

The idea of opt-ins/opt-outs from newsletter/product emails/updates would diminish if this goes through and everyone starts using facebook again.

Are you kidding? Some keywords on Google Adwords go for $100+ per click. PER CLICK!!

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