If you want to see that idea extrapolated to an impressive extent, check out Accelerando by Charles Stross. If Stross was right we're in for a bumpy ride.

I'm really not sure why people are cheering for this.

We've been rightfully pissed at companies doing unethical things and getting away with it, as there is simply nothing you can hurt them with.

Why is HN fantasizing about making the companies even less hurtable? Are people here insane? Otoh, a lot of those accounts are just a few months old, so.. welp. Nice psyop we got here.