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I don’t understand the point of WebMCP. Any website that you could do interesting things with programmatically either already has an API or doesn’t want to provide programmatic access for business reasons. So who is this for?

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I don't think it's that binary. For the majority of websites, adding programatic access didn't make sense because it would primarily have been for scraping data. No financial incentive for them to support this.

The dream today is that agents might prefer your website due to it's MCP and actually purchase something. i.e. 'hey claude go find me the cheapest places I can buy these headphones'

I assume it’s for one-off cases that you encounter while agents scrape/browse with a goal in mind.

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