I'd be interested to read a blog post with more details about how this works.
It just so happens that doing that tiny first bit allows even stupid models to navigate the site. After that, advanced models also sometimes query for the data-ai-context and they can mimic the Copy To AI to not have to nav the site.
e.g. content "Job Failure Rate: failed sync jobs as a share of jobs run, per connector per day, over 7 days. Day X: facebook=8 failed / 862 jobs; ga4=0 failed / 196 jobs;"
It's really just an alt text element and bizarrely worked the first time I tried it with old Opus 4.5 and I've kept it. Perhaps the biggest use is giving the agent the short-term token.