Literally the best possible kind of psy-op. Same with translating Sesame Street and distributing it to 100s of countries. Same with countries like Thailand exporting Thai food. It's a psy op based on what if we took nice things from our country and subsidized distributing them to the rest of the world, our country would grow in prestige and soft power. And these strategies are usually pretty effective, not to mention usually net-positive for all sides ... compared with so many other horibble harms US and other countries foreign offices have done around the world out of self interest.