Nietzsche presented two prototypical sets of human who interface with laws and ethics. He described why those believes exists and are self-reaffirming even if they are puzzling from the other side.
If I had to guess they probably read some wired article saying tech people are followers of Nietzsche based on one guy quoting one thing one time. Although probably used more dramatic terms like Nazis or fascist or something.
If he was alive today he’d probably have a YouTube channel and be making bank shilling dietary supplements.
Most people haven't actually read him though, and their knowledge of his work comes from poorly-researched YouTube videos.
It's deeply embarrassing to be a whore even if it's well payed.
Faraday was poor, etc.
Lenin deteriorated, and Marx was always poor.
Anyway...