I call it pissing in the pool.
I hope one day we see paid advertising as immoral. Immoral acts can be defined as negative sum on society but possibly positive to the individual. A working society agrees, culturally, to think negatively on negative sum behavior.
Social animals do this too - even vampire bats ( https://pmc.ncbi.nlm.nih.gov/articles/PMC4685829/ )
The issue with paid advertising is that it is more difficult to understand how it is a negative externality. There's also the fact that so many make their living on it these days that it's tough to get them to believe they're doing something wrong.
But imagine all the distraction and labor we could avoid if we could agree that it is not right.
Advertising is the always hungry beast that even a post scarcity society would starve feeding.