I've had dozens of keyboards in my PC life, so far. The earliest examples were Chicony clicky-mechanical boards in the late nineteen-eighties. Those were pretty cool (and they're very much NLA).
I've had innumerable membrane keyboards. Some were more useful than others. I had a very long and pleasant run of membrane boards made by NMB, which were good while they lasted.
Over the past 5 years or so, I've been mostly using boards with Cherry MX Blue switches -- assembled by whomever. Those worked fine, too.
And lately, in the past month or two, I replaced the one at home with a keyboard that uses Hall effect sensors for each key in place of any kind of conventional electrical switch. It's been fine; in fact, it's been quite lovely so far. It's a joy to type with.
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I haven't named any keyboard makers here except for 1980s-era Chicony and PS/2 era NMB. Some of my keyboards have been good, some have been great, and some others have been trash.
That's my background.
What's yours?
What makes ZSA deserve "so much love"? Can you elaborate?
- Generally high quality boards. I expect to be using my ZSA boards for decades. - Uses open, standard, programmable firmware (qmk). - They have fostered a community around their boards (importantly making it easy to share and discover layouts and promoting 3D printable accessories). - I have found their live support team to be very accessible and knowledgable.
It's hard not to be biased having spent >$700 on keyboards from them, feeling the need to justify my purchases a bit. At their prices it's easy to find high quality boards elsewhere or build your own board on open tech, but I think you'll be hard pressed to find similar offerings both with such excellent support from the company and such a vibrant community.
(I did look at their website earlier and the details of what I found seemed to get wrapped up in the tiny details of some low-profile keyswitch or other. It's also possible that I am unobservant, stupid, or otherwise inept and that I missed the main concept, but that's what I found and I didn't think it was very interesting.)