College stopped being about getting an education a long time ago.
It's just a low pass filter for the job market. Students aren't actually interested in learning anything, they have been condition for a long time to jump through the hoops.
It would be much better if we actually returned to exam and performance based evaluation of students, and stopped giving everyone As just for trying hard. But parents look at college fees as buying their kid a job opportunity, and so grade inflation has basically ruined the SNR of academic performance for all but the lowest performers.