I think that in some cultures it's even more than others, for example I often saw hordes of Chinese tourists (but there are of course simply a lot of Chinese people) take turns in front of a waterfall (on flip flop or even heels), have some pics taken and go back to the bus.
I also visited food-markets and saw food stalls with large lines of people, where as some had hardly any people waiting, I ask: Why this stall? "It's popular on Chinese social media"... One by one they snapped a pic as the cook made their meal, and waited for >30 mins to do so.
People ask me when I travel (with family usually): Where is your Polarsteps? My what now? (Yeah yeah I know what it is I just pretend I don't.)
Amazing.
Edit: Also amazes me that many people told me: "Wow 5 weeks in Malaysia, you could have done Thailand, Vietnam, etc, etc as well!" Well yeah but I like to take some days to explore and not rush and get to know a nice restaurant and eat there again and rent a scooter or bike and drive around a bit. And sleep 2 nights in some small village that doesn't have a large temple or something and eat a great meal there for 2 euros, made by people that are very proud that you as a tourist sat down at their place and don't accept any tip. Moreover, there is a boatload of cool stuff in every country, to me this country hopping just adds travel time, not much more. Next time we'll visit another country, and if not, I still rather experience one country more deeply.
Another edit: Also an amazing thing, the amount of couples where the guy is holding a phone, making of a video of the girl while she dreamily walks through the sea waving her arms slowly, just looking around. Like a perfume commercial (what's up with those anyway?!), or like Hillary Clinton when the balloons fell. A-ma-zing, what a species we are.