Which might even make sense, because there were always (still are?) those horrible ads in the chumbox area of news sites that used trypophobia and other creepy body-horror stuff to get you to click. [1] So maybe the hope is that you don't really look closely at the quiche, but some reptilian party of the brain gets oddly activated and drives you towards the restaurant?
1. https://medium.com/the-awl/a-complete-taxonomy-of-internet-c...