Why not? Because sadly, fundamentally, most workplaces are not run by people who care about day-2 operations or long-term health. Product or Sales pushes customer-visible work into the pipeline, and you dare not say no. "Day-2" work is not considered to be something that moves the needle. Even now, with GitHub facing these severe outages, it's not like they're facing some massive exodus; their load seems to be getting worse over time, not better.
I'd be very surprised if there weren't any employees at GitHub who had read the SRE book. I'd expect that they're just not listened to.