The images seem a bit scrambled, presumably due to missing data blocks. At that low a resolution, have you considered maybe Robot36 SSTV?
The problem with SSTV is the power required. From some looking it seems that transmitting would need at least 5 watts. This wouldn't be feasible running on the balloon, as it was powered by Energizer Ultimate Lithium batteries.
What is it using then, LoRA type stuff?
And of course: 7mhz 0.5W transmitter could be heard worldwide... no jokes.
No point pissing about. Go to 4 metres, dangle a J-pole from the bottom.
There, now you've just about got Over The Horizon capability.