Well... We can hypothesize that these things are largely trained on internet dialogue so there's probably some correlation between threads where people are not flaming each other and the quality of the replies. They're just statistical engines so anything you can do to raise the odds of a helpful next token...
I'm essentially just making shit up here, maybe it's right, maybe it isn't, but rather than saying "it's human and we should treat it so" we're trying to get to the ground truth of how it works.