This is a labelling law, not a "You can't buy the bumpy tires" law.
This improves the quality of my choice here, because I already look for the little snowflake on tires when buying them for the 3 weekends I drive in the snow.
I'd be revolting too if they banned all season tires over this, because I am not swapping winter tires for thanksgiving weekend, Xmas and ski week.
Also efficient tires don't mean driving becomes boring, a GT86 is on skinnies and that makes it more fun at 35mph in a tight corner than a BMW with pilot sports.
I think they're only calling out cost, because the skinny tires cost more money overall, but there is a net payoff period on bills.