I live in Bellevue so by supporting Amazon I'm supporting a local business. It's hard to imagine replacing most of the things I get from the site with someplace else. (Though it'd be nice to have a Micro Center.) I've even started getting more grocery products as Safeway/QFC/Fred Meyer up their prices, and the Redmond Fred Meyer closed which had the best produce. Etsy is mainly useful to me for the occasional copyright-infringing merch.