> But using them to pay for utilities or rent seems like a colossally bad idea.
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As the article mentions, these are probably people who don't have the money in their bank accounts to pay for those things straight away.
Frakk, even at a sane repayment terms (e.g. fixed interest monthly, no steep penalties), it's an interesting way for finance companies to profit from the misery of the leg of the K in the K-shaped economy.