That duration was tough for various reasons, but fridge and freezer were not really an issue.
I was very happy when they changed to 2 hour outages (albeit twice as many), and then even happier with not having load shedding for about 2 years now.
It's clunky and haphazard, but it can work well-enough for rare use.
But one of the big sells in the article for this device is that it can be used to buy power when it is cheap, and sell power when it is expensive (at least in markets that support that kind of operation). This can be good for the owner (who can make some money doing it), and also good for the grid (the price fluctuates when supply and demand aren't well-balanced, and this function helps to balance things).
That kind of functionality, on its own, can tend to require some real wiring changes and permitting.
(Or not. Electricity rules vary wildly around the world. They aren't even necessarily consistent within one nationality.)
[1] About 96 hours, major storm took down a ton of trees through the whole metro area that took days to clear.
Also, according to the article, it seems to pay itself back in 11-12 years. I'd rather pay the little extra to not have a huge lithium battery in our appartment that cannot be extinguished with a normal fire extinguisher if it decides to ignite itself.
Winter storms tend to come in cold stretch’s that can cause major freeze havoc.